LATISM Announces Johnson & Johnson As Official Title Sponsor For Its LATISM ’11 Conference

Posted on August 10, 2011 in National Conference, News, Press Room

LATISM Announces Johnson & Johnson As Official Title Sponsor For Its LATISM ’11 Conference

World-Renowned  Healthcare Company is Perfect Fit for LATISM’s Bilingual Social Media event

Washington, DC – June 30, 2011 – Latinos in Social Media (LATISM), the first and largest organization of Latinos engaged in social media, announced today that Johnson & Johnson will be the Title Sponsor of its 2011 LATISM National Conference.

For Johnson & Johnson, the 125 year-old, $64 billion worldwide leader in health and pharmaceutical products and services, becoming part of the LATISM sponsor roster was an easy decision. “At J&J, we see giving back as a powerful and innovative way to communicate our company’s focus on putting the needs and well-being of communities first,” said Sarah Colamarino, Vice President, Corporate Equity at Johnson & Johnson. “LATISM’s extensive network provides us with a truly unique opportunity to reach and support this important community in person and online. We are proud to be a significant part of the 2011 national conference.”

A fully bilingual event, the LATISM ’11 National conference will bring together experts and innovators in social media from around North America for a unique bilingual conference experience.

The two-day social media conference will be held at Chicago’s Navy Pier from November 9 to 11, 2011. With nationally renowned speakers and the involvement of top-notch corporations, LATISM ‘11 will highlight what’s working best and what’s coming next at the intersection of public service, business leadership, marketing, personal influence, community building and social media.

“We are enthusiastic about our partnership with Johnson & Johnson,” said Ana Roca-Castro, LATISM’s Founder and Chair. “With our network of 140,000 bloggers and professional Latinos online, LATISM has been the nucleus for Latino influentials online, and Johnson & Johnson will be invaluable to our success as we bring the country’s leading social media innovators to one of the most anticipated events in new media.”

For more information about LATISM ’11 National Conference and to register, visit

To learn more about the Latinos in Social Media (LATISM) organization, visit

For real-time updates about the LATISM ’11 conference and to connect with LATISM on our different social media properties, please scan the QR code below.

About Johnson & Johnson

Caring for the world, one person at a time… inspires and unites the people of Johnson & Johnson. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people.  Our approximately 119,400 employees at more than 250 Johnson & Johnson companies work with partners in healthcare to touch the lives of over a billion people every day, throughout the world.



Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos.  Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit


The LATISM ’11 Conference is LATISM’s centerpiece, fully bilingual event of the year. This national event will consolidate LATISM’s mission and audience of health providers, government officials, educators, community and thought leaders. Since 2009, the Latinos in Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, DC, Los Angeles, CA and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media.