Byrdie Franco-Rocha, Co-Director LATISM Dallas/Fort Worth

Byrdie Franco-Rocha, Co-Director LATISM Dallas/Fort Worth

Byrdie Franco-Rocha is a bilingual marketing and communications manager with specialties in multicultural, event and local marketing. She has been described as a bright, passionate, and hard working manager. Franco has proven to be a self-motivated individual that is equally enthusiastic when working with a team. She thrives on creative thinking and strategic planning.

As Marketing Community Outreach Manager for Westwood College, Byrdie Franco-Rocha served as a liaison between the Denver-based corporate Marketing team and Texas campuses. She built relationships with organizations and community groups to support grass roots efforts, managed local partnerships and community outreach to include nationally-recognized event sponsorships, local event participation, and integrated media efforts. Franco successfully created local marketing budgets and action plans to increase student enrollments from local marketing activities while decreasing cost per lead by over 60 percent and decreasing cost per applicant by over 30 percent within the local marketing channel.

Prior to Westwood, Franco worked with Tovar Public Relations where she did multicultural client work for the Fort Worth Stock Show and Rodeo including communications materials and the composition of a Hispanic advisory board.

While at Tovar PR, Franco also worked with agency project partner, iVue Media for client Chef Harry Salazar where she handled market research work and ghostwriting for the client’s weekly Spanish-language recipe column featured in Fort Worth’s Diaro La Estrella. Franco also worked at DFW International Airport in Internal Communications and Diversity.

Franco is deeply rooted in her community. She is the PR manager for the Hispanic Communicators-DFW, social media administrator Wise Latinas Linked, and member Hispanic Woman’s Network of Texas. She is also a Special Projects and Strategic Partnerships co-chair for the Greater Dallas Hispanic Chamber of Commerce’s Young Professionals group, YP214.

While pursing her master’s degree Franco was selected to represent NPR as a Heineken on Assignment student reporter where she covered the 2004 Latin Grammy’s for a New York radio station. She was also a student reporter for The Fort Worth Weekly story “A Stunning Toll” which earned her and her team an IRE award in 2006.

“As a first generation college grad, I’m passionate about education and strive to be a life-long learner.”

Byrdie Franco-Rocha holds a bachelor degree in business from The University of The Incarnate Word and a master’s degree in journalism from The University of North Texas.