Agenda

“Amplifying Our Voices to Win The Future”

The lineup for this year’s bilingual Conference includes sessions on how to use social media to amplify the impact of business leadership, personal influence and public service campaigns within the Latino community, in addition to exploring case studies in the areas of Health, Education, Economic Development and Civic initiatives.

LATISM 2011 Conference Agenda 

WEDNESDAY, November 9th, 2011

5:00pm – Early registration at Navy Pier begins – LATISM WI-FI Lounge Sponsored by Nintendo

6:00pm – Noche Buena… Cartera Llena Opening Reception by Sears & Kmart – @Terrace View

THURSDAY, November 10th, 2011

8:00 am – LATISM Tribal Breakfast – Meet your Tribe(s) and the Cyber Sustainable Development Project @Grand Ballroom

9:00 am – Breakout sessions

• Public Service Track: Reaching Out for Health Through Social Media

• Business Track: When Traditional Media Meets New Media To Reach Latinos

• Community Track: Business 101 for Cyberpreneurs

10:30am – Cafecito Break by Sears & Kmart

Workshops – Booth Bingo – Network

11:00am – Breakout sessions

• Public Service Track: College Readiness and College Completion: how do we get there from here?

• Business Track: The New Metrics of Social Success

• Community Track: Social Networking for Job Search

Workshops – Booth Bingo – Network

12:30pm – Keynote by Ramon de Leon – Lunch followed by the Cricket’s Muve Music Dessert @Grand Ballroom

2:00pm – Breakout sessions

•            Public Service Track: Social Good Goes Mobile

•            Business Track: MultiCultural Social Media Campaigns That Rocked (Case studies)

•            Community Track: The Riches Are In The Niches

3:30pm – Cafecito Break by Sears & Kmart

Workshops – Booth Bingo – Network

4:00pm – Breakout sessions

•            Public Service Track: Winning the Future: Education TownHall – Courtesy of McDonalds @Unconference Room

•            Business Track: Corporate Diversity and New Media

•            Community Track: Social Media Disruption: Finding your Voice

6:00pm – Toyota Motors Presents: LATISM Awards Dinner Gala – An evening of entertainment, celebration and reconocimiento! @Grand Ballroom

FRIDAY, November 11th, 2011

8:00 am – Tribal Breakfast – Courtesy of McDonalds @Terrace View

9:00 am -  Breakout sessions

•            Public Service Track: The Future of Learning: Transmedia in Education

•            Business Track: Spanglish: From El Barrio To Madison Ave

•            Community Track: Blog Traffic Secrets From The Pros

10:30am – Cafecito Break by Sears & Kmart

Workshops – Booth Bingo – Network

11:00am – Breakout sessions

•            Public Service Track: Storytelling in the Age of Social Media

•            Business Track: Creating A Win-Win Brand/Blogger Relationship

•            Community Track: Your Cyber Empire: Building Your Brand With Social Media

12:30pm – Johnson & Johnson Presents: Keynote by Mary Anne Müller  – and Lunch @Grand Ballroom

2:00pm – Breakout sessions

•            Public Service Track: The Social Media Movement for Civic Engagement

•            Business Track: Plugging our Youth into New Media

•            Community Track:  Empowerment through Social Media: Closing the Latino Digital Divide

3:30pm – Cafecito Break by Sears & Kmart

Workshops – Booth Bingo – Network

4:00pm – Breakout sessions

•            Public Service Track:  Change Agents: Social Media For Social Change

•            Business Track: Workshop – Leadership Skills for a Hispanic America

•            Community Track:  Using Google+, YouTube, FaceBook, Twitter for Community Building

5:30pm – Surprise Keynote

6:30pm – Amway Closing Reception