Multicultural Social Media Campaigns that Rocked

You’ve seen them now it’s time to understand them. Join a 1on1 session to discuss road-tested multicultural social media campaigns case studies that moved the needle. How were they designed? How did they evolve? How were they measured? And ultimately, what made them stand out? A clear look into approaches that worked and the mistakes you must avoid.

Panel Leader: Alejandra Suárez – LATISM Director Dallas Chapter


Jocelyn Jara – Senior Manager Multicultural at Gollin Harris

Loida Rosario – Senior VP at Edelman Multicultural Practice

Sandy Mayer – VP/Director of Digital Services at Conill


Target Audience: Marketers, PR Managers, Social Media Managers, Business Strategists

What will you learn?

  • How to create a multicultural social media campaign
  • Dos and Don’ts to successfully launch and maintain your campaign
  • Case studies by Toyota “Somos muchos” campaign and others