Reaching Out for Health Through Social Media

Social media has proven to be an effective channel to reach out to the general public on health issues. The Center for Disease Control and Prevention (CDC) Social Marketing efforts and Media campaigns are a good example of innovation for health in the public sector. Learn through the CDC en Español experience how Facebook and Twitter have helped them raise awareness on important health topics. Case studies: Health Superstars, Teen Pregnancy, STD awareness, End of Year Campaign.

Panel Leader: Javier von Westphalen – SVP, HMA Associates



   Alison Lemon 

 Lilliam Acosta  

Laurita Tellado – Holding Out for a Hero, Latism Director Central FL Chapter

Alison Lemon – Public Health Educator, FDA -Office of Women’s Health.

Elizabeth Amaya Fernandez PhD – Rutgers University Public Health Professor

Lilliam Acosta Sanchez –MPH Director/Latino Outreach for March of the Dimes


Target Audience: Schools, Universities, Health Officials, Government, Non-Profits

What will you learn?

Learn how public and private health organizations can successfully integrate Social Media into their marketing mix to better communicate and reach out to the general public.