Social Media Initiatives Bring “Buena Suerte”

Learn from four seasoned Hispanic marketing veterans how to launch a social media initiative for Hispanics and integrate it into your 360 marketing plan. Case studies from Sears Latino, Allstate, and other leading organizations.

Panel Leader: Joe Kutchera / Author of “Latino Link: Building brands online with Hispanic communities and content”, leading speaker and special advisor on how to reach Hispanics and Latin Americans online.


Oscar Castro / Director-General Manager at Sears en Español

Megan Dawson / Manager of Integrated Multicultural Marketing Communications at Allstate (Confirm!)

Ted Rubin / Chief Social Marketing Officer at Collective Bias


Target audience: marketers, ad agencies, media companies

What will the audience learn?

The step-by-step process on how to analyze, research, segment, test, and launch a social media campaign for Hispanics online. A copy of the presentation will be made available for attendees after the presentation.