Spanglish: From El Barrio To Madison Avenue

Diversity becomes a valuable resource for innovation that reflects today’s marketplace through consumer insights and “wisdom of the crowd” that can lead to creative ideas.  Language is a big component of communication.  For years it has been the defining factor for Hispanic Marketing.  As second and third generation Latin@s increase in population, we have to find more creative ways to speak to the hearts of the entire familia.  This panel will explore language from the marketers’ (brands) and recipients’ (bloggers) point of view to understand how it is evolving, while showcasing best examples.

Panelists:

  

Pamela Diaz  Manuel Delgado

Ana Flores – Co-Founder and Blogger at Spanglish Baby

Pamela Diaz – Multicultural Marketing Planning Associate at General Mills

Juan Alanis – Blogger, Writer at Juanofwords.com

Manuel Delgado - CEO at Agua Marketing Consulting

 

Target Audience: General Public

What will you learn?

  • A better understanding of the importance and challenges of language to reach Latin@s
  • Different approaches to communicate with second and third generation Latin@s
  • Tips and examples to improve marketing communications