The New Metrics of Social Success

Effective online marketing program measurement must always include not only detailed insights and understanding on how a brand is performing online, but set an effective benchmark for measurement as well. Join an interesting, practical session that will focus on best practices for measuring engagement based on the importance of Hispanic industry influencers to drive conversations and recommendations, online and offline.

Panel Leader: Hugo Perez – Zocalo Group VP/Account Director Hispanic Marketing


Amber Naslund – VP Social Strategy at Radian6

Ryan Rasmussen – VP Insights & Analytics at Zocalo Group

Chuck Hemann – VP of Digital Analytics at Edelman


Target Audience: Marketers; brand leaders; PR teams

What will you learn?

Get insights on how to capture the power of word of mouth marketing by measuring the impact of campaigns and strategies.