The Riches Are In The Niches

The booming Latino Blogosphere has opened a wide array of opportunities for marketers to connect and influence consumer buying decisions through online influencers, but brands are having a hard time trying to identify the right latino bloggers and influencers for their web campaigns. This session aims to: 1) explain how brands can find and connect with the best Latino Niche Bloggers, 2) share effective tactics to develop and claim your niche as a Latino blogger, and 3) deconstruct common misconceptions about the Latino blogger.

Panel Leader: Yolanda “Yoly” Mason / Top Latina Blogger at Cuponeando Live


Migdalia Rivera – Spokesperson for Go Red for Women (AHA) and Blogger at ‘Latina on a Mission’

Mercedes Sanchez – Editor and Founder of

Maura Hernandez – Blogger/Founder at The Other Side of the Tortilla

Angelica Perez, PhD – Publisher & CEO of NewLatina.Net


Target Audience: Bloggers, Marketers, Social Media Managers

What will you learn?

  • Proven methods to find and connect with professional Latino Bloggers
  • Tactics to develop your niche as a Latino Blogger
  • The Latino Blogger defined