When Traditional Media Meets New Media to Reach Latinos

In today’s web-powered world, established traditional media brands are starting to leverage social technologies to engage consumers and build brand loyalty. While Internet platforms continue to evolve, new opportunities unveil for smart brands that want to build strong relationships with their audiences. Join us for an interesting session that will explore where traditional and new media overlap, how big name broadcasters such as Telemundo, Univision and Nielsen are using new media to drive engagement that builds ratings among their Latino audiences and where the future of media is headed.

Panel Leader: Kerri Allen / VP of US Hispanic Strategy at Cohn & Wolfe (WPP)

Kerry Allen


Jerry Rocha  Tsi-tsi-ki Felix  

Jerry Rocha, Vice President Digital Media – The Nielsen Company

Tsi Tsi Ki Felix– Anchor – TeleMundo NBC

Chiqui Cartagena, Vice President of Corporate Marketing – Univision Communications, Inc


Target Audience: Marketers, Media Planners, Social Media Managers, Traditional and Interactive Agencies

What will you learn?

  • How traditional and new media integrate
  • Key insights on the future of media
  • Case studies by Nielsen, Telemundo and Univision