Jerry Rocha, The Nielson Company

Jerry Rocha is the Vice President of Digital Media Solutions for The Nielsen Company where he works with the large media companies on their digital assets. He is a recognized expert in the area of digital media products to the consumer. These include, online and mobile video, mobile applications as well as device usage and content consumption. Having spent many years in the mobile industry—including pivotal roles at major carriers and content provider where he was responsible for the launch of several consumer wireless entertainment applications. Mr. Rocha brings a unique mix of thought leadership that comes from being on several different sides of the media business.  Prior to The Nielsen Company, Mr. Rocha helped launch mobile media business at Telephia, which was eventually acquired by Nielsen in 2007. He also led the launch several digital products at Cingular Wireless, IBM and smaller startups. Prior to his professional career Mr. Rocha served honorably in the US Navy Submarine Fleet and is a graduate of North Carolina State University, where he earned a BS in Environmental Sciences.