Joe Kutchera, Author of Latino Link

Joe Kutchera is the author of Latino Link: Building brands online with Hispanic communities and content and a leading digital marketing advisor and speaker on reaching multicultural, Hispanic, and Latin American audiences online.

Joe has been featured as a thought-leader onAdvertising AgeBBC Mundo, CNN en español,CNNExpansionFox News, and the Milwaukee Journal Sentinel.

During his nine-year tenure at Time Warner, Joe built the web properties for Warner Bros. Online,, CNNMoney, andCNNExpansion. During his last two years at the company, Joe started the digital ad sales team forGrupo Editorial Expansion in Mexico City (acquired by Time Inc. in 2005), launching the web sites for CNNExpansion, Quien, and Chilango.

In 2008, Joe moved to ContextWeb where he launched its Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-Language Markets.

Joe writes for The Huffington PostMediaPost and Portada. In addition, Joe often speaks in Mexico, Spain and the U.S. about how to develop localized content for Spanish-speakers online. Joe has a BA from Macalester College and an MBA from Fordham University. Joe has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.

Contact Joe here and see the details of Joe’s professional experience on LinkedIn.