Julio Ricardo Varela, Latino Rebels

Julio Ricardo Varela (@julito77 on Twitter) is one of the country’s leading thought leaders on social media in the US Latino market (as per Klout). A graduate of Harvard, Varela has over 20 years of experience in the areas of educational publishing (former VP of Reading and ELL/Bilingual for Houghton Mifflin Harcourt), journalism (former reporter for The Boston Globe), and social media marketing (clients include FernandoVarela.com, with over 30K fans on Facebook). Recently, Julio founded an open source social media agency called Latino Rebels, where he works with 20 of the country’s Latino social media influences to produce content and deliver targeted campaigns for companies. The Rebels TV show, SEAMOS SOCIALES, will be premiering on Mundo Hispano TV in November, and will be seen on open frequency and cable systems in Los Angeles and New York City as well as on MHTV’s global streaming site. He has been one of LATISM’s early prophets and supporters, and is also co-curator for #LATINOLIT (with fellow Rebelde Charlie Vázquez). His personal blog, JulioRVarela.com, has generated major interest in Puerto Rico for its insights on Puerto Rican politics and also showcases FRANKY BENÍTEZ, his novel will will be published in January, 2012. A native of Puerto Rico and a former resident of The Bronx, Varela now calls Boston home with his family, and he suffers every day with the Red Sox, Arsenal, and the Knicks.