Pedro Cabrera Scheider, Volkswagen Group Latin America

Pedro Cabrera

Pedro Cabrera Scheider is born in Germany and grows up in Caracas Venezuela. He studies at the European Business Program (EBP) in Germany and Spain. In 1992, after successfully completing his studies with majors in Marketing and Information Systems, he starts to work with Ford of Europe’s Customer Service Division in Cologne, where he works as Advertising Specialist, Field Delegate and moves into Management to coordinate service functions like Training, Warranty, Dealer Systems and Retail Processes in the Regional Office managing 15 European markets. He develops himself as key subject matter expert in Kaizen and Dealer Process Improvement (DPI) within the organization and ultimately leads the global project of implementing DPI around the world.

In 1999 he is invited to an executive development program where he shadows 8 European VPs and obtains insight of all functional areas that make an automotive manufacturer work. Thereafter he is appointed Regional Sales Manager Munich heading 1 of 5 German regions and being responsible for a sales volume of 1 billion US$ and over 600 dealers. While on this position, he completes a 9 months executive education program called Global Leadership 2020 at Tuck Business School.

Looking to broaden his international focus even more, in 2004 he moves with his wife and three sons to Miami, Florida and joins Volkswagen Group Latin America as a Regional Manager. This brings him back home, as Venezuela is one of his major markets. The job has strategic focus with strong emphasis on international business development. During four years he works with the Latin Volkswagen importers and distributors growing vehicle sales, market share and customer satisfaction. In 2009, Pedro Cabrera Scheider becomes part of a new team that is formed to launch the Amarok, VW’s new pick up, and implement a new Commercial Vehicle organization in South America.