Ted Rubin, Collective Bias

Ted Ruben

Ted Rubin is a leading social marketing strategist and coined the term ROR, Return on Relationship…  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one being built for OpenSky where Ted, until very recently, was the Chief Social Marketing Officer.

On May 1st Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at  Collective Bias, a company he has worked closely with for two years since meeting the Founder, John Andrews, through the blogging community and whose Advisory Board he joined a few months ago. Ted is also a Social Marketing Strategist for MARS Advertising and on the Advisory Board of Blue Calypso, OpenSky, SheSpeaks, Zuberance, and Taptank.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy…It’s All About Relationships!