Workshops

LATISM ’11 WORKSHOPS

We have brought in experts from around the nation to bring you up to speed with the key social and web technologies you need to live and operate in the New Web. Whether interested in these tools for personal or professional purposes, you will learn valuable tips and tricks directly from the pros!

Meet the 411 on the LATISM ’11 WORKSHOP lineup. Come early and get ready to have fun and learn!


Facebook LogoFacebook Marketing 101 – Fanpages

Facilitator:

Hilda Ramírez, President at Equity Preservation, Branding and Customer Loyalty Specialist

Date(s):

Thursday, 11/10 at 10:30am

Description:

As of October 2011, Facebook has more than 800 million active users, a number larger than most sovereign nations. You should be putting Facebook-landia to work for you! A Facebook fan page is one of the most effective online advertising channels that exist today with one important distinction: It’s completely Free!

What you will learn in this workshop:

  • How to create and manage a branded Facebook fan page for business
  • How to use Facebook ads as part of your facebook marketing mix. Facebook fan pages convert people into customers at a higher rate than other advertising sources; are 6.3 times more effective than Facebook targeted ads according to Blue1 research.
  • How to protect and build brand equity using a Facebook Fan Page
  • How to preserve your brand’s online reputation and develop strong brand loyalty.


Google SymbolGoo
gle 101 – Become a Google-Fu Master!

Facilitator:

Tony Vargas, Technology Blogger & Proud Geek of  TonyTorero.com

Date(s):

Friday, 11/11 at 3:30pm

Description:

“Are you feeling lucky?” For years, this has been the typical question posed to searchers using Google. But Google is about more than luck and offers a powerful algorithm driven engine that gives you access to an entire language of commands and functions to help you develop your own special, zen flavor of Google Fu. Sign up for this workshop if you want to learn something you’ve never known about the world’s most popular integrated search & application suite.

What you will learn in this workshop:

  • You will begin your life-long journey toward becoming a master of the art of Google Fu!
  • You will learn to construct Google Search queries as you NEVER have before!
  • You will learn to use Google to filter out unwanted fluff in your queries and search for exactly what you want to find more efficiently.
  • You will develop a new appreciation for the hidden ‘Easter egg’ functionality that’s embedded all over and throughout the Google search engine.

LinkedIn LogoLinkedIn 101 – How to Create a Profile that Stands Out

Facilitator:

Blanca Stella Mejía, Creative Technologist, Social Media Consultant & Bilingual Inspirational Blogger of MiCaminar.com Co-Director Latism South Florida Chapter

Ernesto Sosa, President, Marketing and Social Media Strategist at sowebinc.com, Director Latism South Florida Chapter

Date(s):

Thursday, 11/10 at 10:30am

Thursday, 11/10 at 3:30pm

Description:

Your Linked In profile can be a powerful tool to find a job, do business, grow your professional network, and amplify your personal brand reach globally. Learning how to create and optimize an effective LinkedIn profile is the key to rip the benefits.

What you will learn in this workshop:

  • How to use keywords to optimize your profile and be #1 in your niche and city
  • How to integrate various applications like Slideshare, Amazon Reading list to enhance your profile
  • How to join and find groups to engage in conversations in your industry
  • How to ask for recommendations from clients and peers
  • How to contribute your knowledge for leads
  • How to integrate your Twitter account and post status updates
  • 20 Tips to becoming successful in LinkedIn

SEO LogoSEO 101

Facilitator:

Eric Díaz, Proud Geek.

Efrain Nieves, Political Blogger of PalanteLatino.com

Date(s):

Thursday, 11/10 at 10:30am

Friday, 11/11 at 10:30am

Description:

Search Engine Optimization is the ever-evolving art of building your website so that Internet users can easily find you. The days of just using keywords to earn a high search engine ranking are behind us. There is a wide array of best practices you will want to learn about if you want to be found.

What you will learn in this workshop:

  • Why Content is King
  • The importance of Metatags (Keywords, Titles, Descriptions)
  • How do Search Engine algorithms work
  • Website Submission
  • Free Tools

SEO LogoSEO 102

Facilitator:

Eric Díaz, Proud Geek.

Date(s):

Thursday, 11/10 at 3:30pm

Description:

Join us for a practical workshop full of advanced SEO tactics, tips and best practices you should aim to follow if you want to be easily found on search engines today. Grow your SEO knowledge with practical insights and examples to get your website to the next level.

What you will learn in this workshop:

  • Backlinks and Linkbuilding
  • Learning from Google Analytics
  • SEO for Content Management Systems (CMS) such as WordPress and Blogger
  • SEO for social media

Twitter LogoTwitter 101

Facilitator:

Alejandra Suárez, Account Executive at iNSPIRE!, Dallas Chapter Director at LATISM

Byrdie Franco, PR Manager at Hispanic Communicators, Dallas Chapter Co-Director at LATISM

Laurita Tellado, Health Blogger of Holdinoutforahero.org

Liz Amaya-Fernández, Health education specialist at Rutgers University Health Services, Blogger and Adjunct Professor

Date(s):

Thursday, 11/10 at 10:30am

Thursday, 11/10 at 3:30pm

Friday, 11/11 at 10:30am

Description:

Listen. Share. Connect. These three words go far to describe what you can do on Twitter, considering you have only 140 characters per tweet to accomplish this. Be warned, your ability to communicate, consume news & distribute information as well as connect with others will soar once you take to the air and start tweeting!

What you will learn in this workshop:

  • Why Twitter?
  • Twitter Benefits
  • Opening an Account
  • What is a Hashtag, a RT, a Follower?
  • Twitter Principles & Etiquette
  • Get involved with #LATISM

Twitter LogoTwitter 102 – Tweetflow Management

Facilitator:

Efrain Nieves, Political Blogger of PalanteLatino.com

Tony Vargas, Technology Blogger & Proud Geek of TonyTorero.com

Date(s):

Thursday, 11/10 at 10:30am

Thursday, 11/10 at 3:30pm

Friday, 11/11 at 10:30am

Description:

Learn to Tweet: CHECK! Follow and be Followed: CHECK! Attend a Thursday night #LATISM Twitter Party: CHECK! What’s next? As your follow lists and streams increase in size, you will want to learn how to control this increasing flow of information. Otherwise, Twitter becomes overwhelming and you don’t get the full benefit of participating in the Twitter-verse.

What you will learn in this workshop:

  • You will be introduced to creating Twitter lists, both manual and automatically generated.
  • You will be introduced to some popular web and app based Tweet-flow aggregation tools like: HootSuite and Tweet Deck.
  • We will walk you through some common follow and be followed strategies & best practices.

Wordpress LogoWordPress 101

Facilitator:

Byrdie Franco, PR Manager at Hispanic Communicators, Dallas Chapter Co-Director at LATISM

Hilda Ramírez, President at Equity Preservation, Branding and Customer Loyalty Specialist

Alberto Saldamando, Freelance Technology/Gaming/Internet Blogger at Piensa Digital

Blanca Stella Mejía, Creative Technologist, Social Media Consultant & Bilingual Inspirational Blogger of MiCaminar.com

Date(s):

Thursday, 11/10 at 10:30am

Thursday, 11/10 at 3:30pm

Friday, 11/11 at 10:30am

Friday, 11/11 at 3:30pm

Description:

How to get started on the best, most user-friendly CMS (Content Management System) today.

What you will learn in this workshop:

  • Pro’s and Con’s of Self hosted with WordPress.org or free hosting on WordPress.com
  • How to put together a good blog post that is pleasing to the eye of your readers
  • How to insert media from You Tube, Slideshare and Flickr
  • What are the best plugins to get started
  • How to back up your website
  • Social sharing features

Wordpress LogoWordPress 102

Facilitator:

Abraham Velazquez, Graphic Artist, Web Developer, & Photographer

Salvador Mendoza, Software Developer and Social Media Professional. LATISM-NY Co-Director

Date(s):

Friday, 11/11 at 10:30am

Friday, 11/11 at 3:30pm

Description:

WordPress Beyond the Basics

What you will learn in this workshop:

  • How to install WordPress
  • How to work with themes, widgets and plugins
  • Popular plugins for popular uses
  • Integration with Google Analytics
  • Speeding up your WordPress Installation with caching plugins
  • SEO Quick Tips
  • How to host multiple blogs with WordPress multisite